Marketing your music on Soundcloud could accelerate your career.
Marketing your music on Soundcloud could accelerate your career.
So, you’re an artist in the making, you’ve got the band, you’ve got the beats and now you just need an audience.
Bet you’ve heard of Soundcloud, right?
It’s the go-to spot for music fans worldwide to share and discover new tunes, including maybe your own work. So, if you can get the hang of Soundcloud’s marketing game, you’re on your way to skyrocketing visibility, a fan base, and – most importantly – a career in music.
Soundcloud isn’t just your regular music streaming platform, as you’ve seen in the past it’s a tool for musicians who wouldn’t normally be discovered to utilize and accelerate their career. For rappers, many have done exceptionally well. Rappers such as XXXTentacion, Post Malone, Bryson Tiller, Lil Uzi Vert, Playboi Carti, Ski Mask the Slump God, Lil Pump and Tyler The Creator.
If you jump in feet first interacting with people on the platform, you’ll make waves by joining the buzz, dropping comments on cool tracks and rubbing shoulders with fellow artists. Compliments go along way. Soundcloud users thrive on this stuff, so if you do it, your tunes and profile could sooner be a hit then if you fail to utilize the platform. Yu should be using your Soundcloud profile as much as you use any social network to interact with people.
Let’s be real though: authentic interaction is going to be the key to getting off the ground right.
Basic, generic comments won’t win you fans. Be yourself, deliver insightful feedback, and show legit love for others’ work. This game plan will net you dedicated fans who connect with and dig not just your music but your appreciation for other artists, as well. This will pay off huge, and better than any other social network. Out of all the social networks dedicated to music it has the most users, AND there’s only music. Unlike the bigger social networks like Facebook, where there are many more distractions.
Upgrading your account to Soundcloud Next Pro can work wonders for artists who need a quick boost. With more upload time allowed, more in-depth stats, and an array of features,
Soundcloud Next Pro can supercharge your music marketing efforts.
To get the most out of Next Pro, use everything, use all the tools it hands you. Pin your best tracks on the top of your profile with the Spotlight feature; it’ll catch more eyeballs.
And use the schedule feature to keep your uploads coming at a consistent pace.
Drill down into your listener data and really try to understand your fans and fine-tune your tunes for them.
Your Soundcloud profile is your first hello to potential listeners, so make it count. A top-notch profile lures in listeners and makes your music easier to find.
Collaboration can boost your Soundcloud reach big time. Working with other artists spices up your music and introduces you to their fans.
Reach out to other artists and suggest a jam session. Create one-of-a-kind tunes together. Join collaborative playlists or album projects to cross-promote and get your music seen.
Like most social platforms, Soundcloud uses an algorithm to suggest tracks. Getting the algorithm can seriously kick up your marketing.
The Soundcloud algorithm takes into account things like track relevance, popularity, and listener behavior. So, the more relevant and popular your tracks, the more the algorithm will recommend them. Number of Soundcloud plays, likes, and just engagement in general is detected by the algorithm. It favors music with and artists that have a higher view count and larger audience.
Get chatting with your listeners, reply to their comments, and encourage track shares. More interaction means more popularity, making your tracks more likely to get recommended.
Knowing your audience is music marketing gold. Luckily, Soundcloud offers in-depth analytics to help you understand your fans. By studying these stats, you can learn your audience’s demographics, listening habits, and fave tracks.
Pay attention to your most-played tracks and try to figure out why they’re hits. It could be the genre, style, or upload time. Also, note when your tracks get the most plays and schedule future uploads accordingly.
Keep an eye on your analytics, it’s a never-ending process. As your tunes evolve, so will your fans. Regular checks ensure your marketing stays on point and your music reaches the right ears.
Investing in SoundCloud plays from credible providers can boost visibility, especially for new artists. Prices usually range from $1-$3 per 1000 plays. Though it doesn’t replace quality music and genuine engagement, it can support early promotional efforts. Just remember, if you buy Soundcloud plays, making sure you buy real plays is what matters most.
Soundcloud is a powerful music marketing platform. For artists ready to harness its features, the sky’s the limit. From engaging the community to perfecting your profile, using Soundcloud Pro, decoding the algorithm, and tracking your analytics – each step is crucial in carving out your Soundcloud success story.
But you have to be consistent.
Take these marketing tactics for a spin, and you’ll be well on your way to more exposure, a larger fan base, and leaving your mark on the music scene.
Oh yeah, absolutely! Soundcloud lets you show off your products with sound and visuals. Plus, you can share links to your online shop or your website. Soundcloud users are a unique crowd, so if you play your cards right, you could gain in a whole new following.
First off, know your audience. Craft your content in a way that’ll resonate with them. Use graphics that pop and write captions that hook people in. That’ll make ’em want to check out your Soundcloud profile.
Join communities where your fans hang out. Make the most out of hashtags to broaden your reach and find folks who are into the same stuff as you. Team up with other artists and influencers to grow your network and reach fresh audiences.
Above all, keep the engagement going. Be active!
Sadly, SoundCloud only lets you have one Pro account. But there’s a workaround – you can have multiple basic accounts and manage them one by one. Just means you’ll have to log in and out each time.
Or, you could set up a playlist for each project or business within your Next Pro account. That way, you can tailor the artwork and track titles for each playlist.
Begin by approaching artists whose style and vision vibe with yours. Be upfront about what you bring to the table, like your knack for producing beats or your killer vocals.
Remember, don’t suck up or pretend to be someone you’re not.
Embrace feedback, be open to ideas, and don’t be afraid to meet in the middle to create a track that truly shines. Once you’ve got a collab, blast it out on your socials and get your followers to share it too. Both of you will benefit from the added exposure and tap into new fanbases.
SoundCloud has analytics that can clue you in on your listener’s demographics, where they’re tuning in from, and even what devices they’re using. Dive into this data to see what’s hitting the mark and what’s missing it, then tweak your game plan based on what you find.
Create, measure, adjust. And do it all over again tomorrow.