Alright, It’s time to crack the code on promoting your SoundCloud music on Instagram.
There’s no tricks here, just techniques. So, let’s jump in:
1. Getting To Know The Gram
First things first, know your stage. Instagram isn’t just your run-of-the-mill social media platform. It’s visual. It’s dynamic. And it’s got Stories – a whole new game in itself. You gotta get these basics down, or else you might feel a little like Alice down the rabbit hole. Here is what you need to know about Instagram’s unique tools:
Stories: Instagram Stories, where you share those daily vibes and they vanish after 24 hours. It’s like a brief musical interlude, but with that classy disappearing act.
Reels: Drop 15-second bangers with Reels, full of effects and music. It’s TikTok’s rival, but with a sophisticated twist, like you might see at private school dance-off in a movie from the 80s.
IGTV: Long-form videos on IGTV let you go deep, share your personal or just meditate with your fans. It’s YouTube’s cooler cousin, where the party meets the lecture hall.
Shop ’til You Drop: Instagram’s shopping feature lets you cop the freshest gear right from the app. It’s like walking into a high-end boutique, but with your thumbs, keeping it real and refined.
The ‘Gram Aesthetic: Filters, grid, the whole look – it’s like your life’s album cover. No other platform’s got that curated swag mixed with a touch of elegance like Instagram.
2. Building Your Instagram Presence
You’re all set with understanding Instagram? Cool, now let’s set up a killer profile. This ain’t no place to be half-hearted. Give people a taste of your personality alongside your music. Don’t forget to pop your SoundCloud link in your bio – that’s home base for your tunes.
Bio Brilliance: Craft a bio that’s both fly and refined. Tell ’em who you are, what you do, and drop a link to your latest track or project. It’s like your personal tagline, so make it count.
Visual Vibes: Keep your feed looking fresh with high-quality images and a consistent theme. Mix those street shots with some classy portraits. It’s your visual mixtape, so keep it tight aight?
Engage Like a Gentleman (or a Lady): Respond to comments, engage with your followers, and don’t be afraid to slide into those DMs with respect. It’s networking but with that personal touch. se hashtags that resonate with your brand and your audience.
Storytelling with Stories & Reels: Share behind-the-scenes looks, daily insights, or quick freestyles through Stories and Reels. It’s your chance to connect on a real level, like a private concert in the school auditorium.
3. Making Engaging Posts
Instagram is all about the visuals. Your posts gotta be eye-catching, but more importantly, they gotta tell a story – your story. Whether it’s a snap of your home studio, your favorite vinyl, or the dog that inspires your lyrics – make it count.
Content Curation – The Visual Quizinart: Mix up your posts with high-quality images, videos, and graphics. It’s like composing a symphony with a switchblade; each piece plays a part. Keep it fresh, keep it fly, and always be in tune with your brand.
Captions with Class… and Sass: Write captions that tell a story, ask a question, or drop a witty line. It’s like spitting bars with a touch of a poetry class. Engage the mind, and the likes will follow.
Timing – Drop It Like It’s Hot: Post when your audience is most active. It’s like dropping a new single at the perfect moment; timing is key. Know your fans, and hit ’em with that fresh content when they’re ready.
Engagement – The Street & Elite Meet: Respond to comments, ask questions, and encourage interaction. It’s like a cipher mixed with a debate club; keep the conversation flowing, and your posts will be the talk of the town.
4. Mastering Instagram Stories
Onto Instagram Stories. These short, 24-hour snippets are where the magic happens. Share behind-the-scenes of your music-making process, shout out about new SoundCloud releases, or simply talk to your followers. And hey, don’t forget to use those stickers – polls, questions, and countdowns can be fun ways to engage.
Visual Variety: Mix photos, videos, and Boomerangs. It’s like a DJ set; keep the beats fresh and the crowd engaged.
Use Those Stickers: Polls, questions, and GIFs add flair. Engage like a class president with a street edge.
Highlight the Hits: Create Highlights to showcase your best Stories. It’s your greatest hits album on your profile.
Time It Right: Post Stories when your followers are active. It’s all about dropping those beats at the right moment.
Keep It Real: Show behind-the-scenes or candid moments. It’s like an exclusive backstage pass to your world.
6. Hashtagging Right
Hashtags ain’t just fancy add-ons, they’re your roadmap to visibility. They connect your posts to broader topics and conversations. Don’t just chase the trending hashtags though – focus on what truly mirrors your music.
Relevant Tags: Use hashtags that fit your content and audience. It’s like choosing the right samples for your track.
Don’t Overdo It: Keep it to 5-10 hashtags per post. Too many, and you’ll look like a try-hard; keep it cool.
Create Your Own: Make a signature hashtag for your brand. It’s your personal tag, like a graffiti signature.
Research Your Rivals: See what hashtags others in your niche are using. Stay in the game, but with your unique twist.
Local Love Loves You Back: Use local hashtags if relevant. Rep your hood, but with that private school touch. Like Cranbrook!
7. Interacting with Followers
Instagram ain’t a one-way street. It’s as much about giving as receiving. Reply to comments, DMs, and engage with your followers’ content too. It’s about building a community that resonates with your music.
Respond with Respect: Reply to comments and messages. It’s like a fan meet-and-greet, but online.
Ask and Engage: Pose questions to spark conversation. It’s debate club meets rap battle.
Show Appreciation: Thank your followers and show love. Keep it classy, like a thank-you note with swagger.
Host Live Sessions: Go live and interact in real time. It’s a private concert from your living room.
Share User Content: Repost content from followers. Share the stage, and spread the love.
8. Collaborating with Others Artists and Creators
Don’t shy away from joining hands with other artists. Promote each other’s music. It’s like the old adage “one hand washes the other” – you each gain access to the other’s followers.
Find the Right Fit For You: Collaborate with those who align with your brand. It’s like finding the perfect duet partner.
Set Clear Goals That Benefit Everyone: Know what you both want from the collaboration. Lay down the rules, but keep it chill.
Cross-Promote: Share each other’s content. It’s teamwork, like a basketball game in a tuxedo.
Be Genuine: Keep collaborations authentic and true to your brand. Fake doesn’t fly, even in the VIP section.
Celebrate Success: Share the wins and thank each other. Pop the champagne, but remember the toast.
9. Using Instagram Ads
Lastly, let’s talk ads. It might seem like a big leap, but sometimes, a little investment goes a long way. Instagram ads can help your music reach more ears. Look at it as an unavoidable step on your journey to stardom.
Know Your Audience: Target ads to those who vibe with your content. It’s like playing the right tune for the right crowd.
Set a Budget: Know what you’re willing to spend. Keep it real, like shopping for bling with a budget.
Use Eye-Catching Visuals: Make your ads pop with great images or videos. It’s your billboard on the digital highway.
Track and Tweak: Monitor how your ads perform and adjust as needed. Stay on beat, even when the rhythm changes.
Call to Action: Include a clear call to action. It’s your chorus; make them want to sing along.
And there you have it – a quick punch list of how to push on Instagram.
But this ain’t a one-time gig. It’s a continuous roll, just like making your music.
Stay committed. You will make it to that next level.
DJ Rede Beats is a DJ from Los Angeles who also specializes in making beats and music production. He's worked as an artist, producer, and beat maker for over 30 years and now is a contributor an author for My Music Viral.