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How to Promote Your Music on Soundcloud

If you’re already making waves on Soundcloud, you know it’s just filled with artists from all corners of the world, all hungry to get their music heard. There is massive competition.

With the artist pool expanding by the minute, how do you make your tracks right out louder?

That’s what we’re going to cover together here today: effective ways to promote your music on SoundCloud.

As a small SoundCloud success story myself, I’ll be sharing some inside strategies to get your music bouncing off every corner of the SoundCloud community.

SoundCloud 101: Getting the Lay of the ‘Cloud

When I first landed on SoundCloud, I was taken aback by the river of music that flooded my feed. It can feel like you’re a tiny fish in a vast sea, but remember, every artist making waves today was once where you are.

SoundCloud isn’t like other music platforms because it’s focused more on the producer – that’s you, the artist – than on the consumer.

Here are some things to keep in mind:

Your SoundCloud Profile: Building A Personal Brand

The first step in getting your music out there is to fine-tune your SoundCloud profile.

This is your digital business card — it’s got to be slick, intriguing and speak to who you are as an artist. This will be the first thing most people ever know about you and your music, so make it count. First impressions count big.

My breakthrough track, “Midnight Vibes”, got a major boost when I updated my profile picture to a professional shot, wrote a compelling bio that talked about my musical journey from mix tape seller to studio producer, and then linked it all to my other social media platforms.

Promoting Your Music on SoundCloud: What Worked for Me

SoundCloud gives you the tools, you just got to use them. But remember, promotion is as much of an art as creating music itself.

Here’s what worked for me:

  • Ace Your Tags: When I dropped “Sunrise Serenade”, I took the time to nail those tags—genre, sub-genre, mood, you name it. That way, it found its way into the streams of folks who really dig that kind of music.
  • Join the Crowd: I’m all about dropping comments on other tracks, giving some solid feedback, and even reposting the tunes that I’m loving. It’s a killer way to connect with other creators and fans, and I’ve found they’re usually stoked to engage with my music in return.
  • Don’t Just Stick to SoundCloud: I don’t put all my eggs in the SoundCloud basket—I’m sharing my beats on every social platform, my website, and even in my email blasts. Remember, your tunes should be wherever your fans or your potential fans are!

Is SoundCloud Next Pro Worth the Cash?

In a word – YES. Jumping up to Soundcloud Next Pro was a total game-changer for me. It opened up a ton of cool features like super-detailed stats, more upload time, and the ability to spotlight my top tracks.

It definitely gave me an edge in the game. Give it a whirl for a month and see if it works for you. But make sure you have the time to put in the time, you know? Otherwise, you might be missing out on some of the features that are designed to help musicians succeed.

Maximize SoundCloud’s Repost and Playlist Powers

Reposts and playlists can seriously crank up your SoundCloud presence. When I repost another artist’s tune, it shows up on my profile and in my followers’ feeds, bumping up my visibility. Plus, it’s a sweet way to back other artists.

Wait, I can push my music just by creating playlists? Now, that was a revelation. I created playlists based on a theme or mood and slid a few of my own tracks in there. It’s an awesome way to introduce my music to folks who are into similar tunes from big-name artists.

Collaboration: Your Ace in the Hole

Joining forces with other creators has led to some truly amazing tracks and helped me reach a wider audience.

Don’t be shy — reach out to other artists in your genre for a collab.

You can read more about some of my tips on collaborating in my article How To Make Your Music Go Viral.

Keywords: Make Your Music Easy to Find

You want people to find you easily, right? So, load up your track titles and descriptions with relevant keywords. When I spruced up the title and description of my track “Summer Love” with keywords like “summer”, “love”, “pop”, and “dance”, the plays jumped up quite a bit.

Paid Promotion: Amping Up Your Visibility

Don’t be afraid to splash a little cash on SoundCloud’s paid promotions—it can help your tunes reach fresh ears. Start small, see what hits, and scale up from there.

Can Buying Plays Actually Help Me?

Purchasing SoundCloud plays is a tactic used by artists to enhance visibility. This affordable strategy, priced at around $1-$3 per 1000 plays, boosts track popularity and can attract more listeners. It’s no substitute for quality music and authentic fan interaction, but if you buy Soundcloud plays you can instantly boost your profile.

Cross-Promotion: Linking Up Your Social Media

Use your social media accounts to get your SoundCloud tracks out there. I love running giveaways where fans can score some sweet merch for sharing my tune and tagging me.

Tracking Your Success: Keeping an Eye on Your Growth

Stay on top of your stats — plays, likes, comments, reposts, followers. Take a deep dive into the user analytics to see who’s really jamming to your music.

This will give you a solid idea of what’s hitting the mark and what’s not. I’ve used these insights to tweak my strategy and accelerate my growth.

Promoting your music on SoundCloud is a wild ride, with some pretty thrilling highs. It takes grit, persistence, and above all, faith in your music. So, go on, share your tunes, connect with the crowd, and let your music reverberate across the platform and the entire internet!

FAQs About How To Promote Music On SoundCloud

Why is having a strong SoundCloud Profile important?

Are you kidding me, man? A well-curated SoundCloud profile is your musical identity online! It’s where fans go to connect to your music. It’s not just about looking professional, it’s about sparking curiosity and interest.

The more engaged your profile, the more likely listeners are to explore and share your music.

How can I utilize the SoundCloud repost and playlist features correctly?

Reposting and playlisting are just networking tools. Reposting tells people that you’re engaged and supportive of other artists. Playlisting, on the other hand, showcases your musical taste while subtly sneaking in your own tracks.

Both strategies can attract listeners and boost your profile’s visibility, which will get you plays and followers.

What is SoundCloud SEO? How does it work? And why is it important for my tracks?

Soundcloud is a search engine, so it uses specific markers (track titles, descriptions, tags) to match content with user searches. Optimize these markers to help the right listeners find your music more easily. It’s really that simple.

Is paid promotion on SoundCloud worth the investment?

Paid promotion can work for any artist – if used wisely. It can broaden your reach.

However, make sure you’ve got a strong foundational presence first, then experiment with paid options to see what brings the best return on investment. Meaning: get your music tight before you start dropping money on ads.

How can I effectively cross-promote my SoundCloud tracks on social media?

Here’s an idea: when you drop a new track, share the story behind it on all your social platforms. Run contests, and encourage shares, tags, and interactions. The goal is to create a buzz around your music while fostering a deeper connection with your fans.

DJ Rede Beats
DJ Rede Beats
DJ Rede Beats is a DJ from Los Angeles who also specializes in making beats and music production. He's worked as an artist, producer, and beat maker for over 30 years and now is a contributor an author for My Music Viral.