If you’re already making waves on Soundcloud, you know it’s just filled with artists from all corners of the world, all hungry to get their music heard. There is massive competition.
With the artist pool expanding by the minute, how do you make your tracks right out louder?
That’s what we’re going to cover together here today: effective ways to promote your music on SoundCloud.
As a small SoundCloud success story myself, I’ll be sharing some inside strategies to get your music bouncing off every corner of the SoundCloud community.
When I first landed on SoundCloud, I was taken aback by the river of music that flooded my feed. It can feel like you’re a tiny fish in a vast sea, but remember, every artist making waves today was once where you are.
SoundCloud isn’t like other music platforms because it’s focused more on the producer – that’s you, the artist – than on the consumer.
Here are some things to keep in mind:
The first step in getting your music out there is to fine-tune your SoundCloud profile.
This is your digital business card — it’s got to be slick, intriguing and speak to who you are as an artist. This will be the first thing most people ever know about you and your music, so make it count. First impressions count big.
My breakthrough track, “Midnight Vibes”, got a major boost when I updated my profile picture to a professional shot, wrote a compelling bio that talked about my musical journey from mix tape seller to studio producer, and then linked it all to my other social media platforms.
SoundCloud gives you the tools, you just got to use them. But remember, promotion is as much of an art as creating music itself.
Here’s what worked for me:
In a word – YES. Jumping up to Soundcloud Next Pro was a total game-changer for me. It opened up a ton of cool features like super-detailed stats, more upload time, and the ability to spotlight my top tracks.
It definitely gave me an edge in the game. Give it a whirl for a month and see if it works for you. But make sure you have the time to put in the time, you know? Otherwise, you might be missing out on some of the features that are designed to help musicians succeed.
Reposts and playlists can seriously crank up your SoundCloud presence. When I repost another artist’s tune, it shows up on my profile and in my followers’ feeds, bumping up my visibility. Plus, it’s a sweet way to back other artists.
Wait, I can push my music just by creating playlists? Now, that was a revelation. I created playlists based on a theme or mood and slid a few of my own tracks in there. It’s an awesome way to introduce my music to folks who are into similar tunes from big-name artists.
Joining forces with other creators has led to some truly amazing tracks and helped me reach a wider audience.
Don’t be shy — reach out to other artists in your genre for a collab.
You can read more about some of my tips on collaborating in my article How To Make Your Music Go Viral.
You want people to find you easily, right? So, load up your track titles and descriptions with relevant keywords. When I spruced up the title and description of my track “Summer Love” with keywords like “summer”, “love”, “pop”, and “dance”, the plays jumped up quite a bit.
Don’t be afraid to splash a little cash on SoundCloud’s paid promotions—it can help your tunes reach fresh ears. Start small, see what hits, and scale up from there.
Purchasing SoundCloud plays is a tactic used by artists to enhance visibility. This affordable strategy, priced at around $1-$3 per 1000 plays, boosts track popularity and can attract more listeners. It’s no substitute for quality music and authentic fan interaction, but if you buy Soundcloud plays you can instantly boost your profile.
Use your social media accounts to get your SoundCloud tracks out there. I love running giveaways where fans can score some sweet merch for sharing my tune and tagging me.
Stay on top of your stats — plays, likes, comments, reposts, followers. Take a deep dive into the user analytics to see who’s really jamming to your music.
This will give you a solid idea of what’s hitting the mark and what’s not. I’ve used these insights to tweak my strategy and accelerate my growth.
Promoting your music on SoundCloud is a wild ride, with some pretty thrilling highs. It takes grit, persistence, and above all, faith in your music. So, go on, share your tunes, connect with the crowd, and let your music reverberate across the platform and the entire internet!
Are you kidding me, man? A well-curated SoundCloud profile is your musical identity online! It’s where fans go to connect to your music. It’s not just about looking professional, it’s about sparking curiosity and interest.
The more engaged your profile, the more likely listeners are to explore and share your music.
Reposting and playlisting are just networking tools. Reposting tells people that you’re engaged and supportive of other artists. Playlisting, on the other hand, showcases your musical taste while subtly sneaking in your own tracks.
Both strategies can attract listeners and boost your profile’s visibility, which will get you plays and followers.
Soundcloud is a search engine, so it uses specific markers (track titles, descriptions, tags) to match content with user searches. Optimize these markers to help the right listeners find your music more easily. It’s really that simple.
Paid promotion can work for any artist – if used wisely. It can broaden your reach.
However, make sure you’ve got a strong foundational presence first, then experiment with paid options to see what brings the best return on investment. Meaning: get your music tight before you start dropping money on ads.
Here’s an idea: when you drop a new track, share the story behind it on all your social platforms. Run contests, and encourage shares, tags, and interactions. The goal is to create a buzz around your music while fostering a deeper connection with your fans.